Get early access

For small businesses and agencies · Works in your browser · Runs around the clock

Enter your website.
It builds your social media strategy, then runs it for you.

Say It Where studies your whole business first: what you sell, who buys it, who you are up against and what people in your field are talking about. It turns that into a plan, then gets to work: writing, checking and publishing posts in your voice, answering replies, and adjusting the plan from what your audience actually responds to.

Get early access →

Launching soon. Join the list for the launch price and a place in the early-access group.

What happens when you press GO

  1. It investigates your business. It reads up to 40 pages of your site and works out what you sell, who buys it, how a post becomes a customer, your tone of voice, and the claims you should never make. It names your likely competitors and how they position themselves. Then it shows you all of that in plain English, to confirm or correct.
  2. It builds the strategy. Which audiences come first, and why. The themes you should own, and how much of each. What each network is for, how often to post and when. Plus a set of controlled tests, one change at a time, so it finds out what works for your audience instead of guessing.
  3. It gets to work. It finds subjects worth posting about, writes two versions, runs a separate fact and quality check, and publishes. It answers people who reply (or drafts the answer for your OK). If you switch it on, it also finds conversations in your field and drafts replies for you to approve.
  4. It learns and adjusts. It reads the results, counts replies and shares far above likes, ends a test when there is enough evidence, and rewrites the strategy. You can read every version, and the reasons for each change.

Getting started takes about ten minutes

  1. Choose your AI. Claude, ChatGPT or Grok. A click-through guide gets you a key in a few minutes, and a “Test my key” button tells you in plain words if anything is wrong.
  2. Enter your website. The app studies it and shows you what it understood and the strategy it proposes. You confirm or correct it.
  3. Connect X. A second click-through guide gets you your own X key in about ten minutes. Not ready for that? Skip it: the app writes the posts and you paste them in yourself, so you see results on day one.
  4. Press GO. It works to the strategy: plans, writes, checks and posts. Approve every post yourself, or let it run and check in when you like.
Choosing which AI writes your posts
Choose the AI you want. You pay them directly, usually a few cents a post.
Cost per post and monthly limit screen
See what a post costs before you start, and set a monthly limit.

What makes it different

Strategy first, posts second

Most tools hand you a box to type in. This one works out who you are trying to reach and what you should be known for before it writes a word, and every post has a job in that plan.

It writes from your site, not from thin air

Posts are built from facts on your own pages, and a separate check runs before anything is published. Numbers and names it cannot find on your site do not go in.

Written for how posts are ranked

Replies, shares and quotes count for far more than likes. Each post is built to earn one of those, never with “like if you agree” bait, which the app blocks outright.

It answers people quickly

When someone replies to your post, the app can answer within the first half hour, when it matters most. If you switch it on, it also finds conversations in your field once a day and drafts replies for you to approve; nothing is sent to a stranger without your OK.

It runs while you sleep

Say It Where runs on our servers, day and night. Your computer can be off. Posts go out in your own time zone, when your audience is awake.

No mark-up on AI or on X

You bring your own AI key and your own X key, and pay those companies directly: usually a few cents a post in total. You see the cost per post and set a monthly limit the app will not go past.

Check in from anywhere

Nothing to install. Sign in from your phone or laptop to approve posts, pause everything with one button, or read what it has learned.

What you should know before you buy

We would rather you read this now than be surprised later.

Get early access

We are running a small early-access group before the public launch. Members get the launch price, which includes 12 months of updates, and a direct line to us while we polish it.

We will email you about Say It Where's launch and nothing else. Unsubscribe any time. See our privacy notice.

Questions

Do I need to be technical?

No. The setup is one instruction per screen. The only unfamiliar steps are getting your AI key and your X key, and each has a guide with a button that opens the right page every time.

Do I need to install anything, or leave my computer on?

No. It runs online. Sign in from any browser, on a computer or a phone.

Why do I need my own X key?

X only lets software post through its official connection, and it bills whoever owns the key. With your own key you pay X's price directly, about 1.5 cents a post, with no mark-up from us, and the connection belongs to you.

Which AI should I choose?

Whichever you already have an account with is fine. We test all three on the same briefs and publish which we recommend inside the app.

Does it work without a website?

Not well. Everything it writes comes from your site, so it suits businesses with real pages: services, articles, products, case studies.

Can I run it for clients?

An agency licence is planned for launch. Join the list as an agency and we will tell you first.

Is this affiliated with X, LinkedIn or the AI companies?

No. Say It Where is independent. X, LinkedIn, Claude, ChatGPT and Grok are trademarks of their owners.